For the past three years, VisionsLive has been working with one of the hair industry’s leading brands to better understand the hair market in the DACH region (incl. Luxembourg) and by extension, the rest of Europe.
During this journey, we have not only discovered a flood of new trends and ideas but we have (in the process) redefined the market entirely. After recruiting more than 2,000 professional participants (hairdressers, barbers and stylists), both online and in-person (flying to some of Europe’s largest industry events each year), we’ve learned that the established market may only make up half of the full picture.
While the exact split is still to be defined, VisionsLive has placed itself at the very center of this industry-leading brand’s future, as we aim to provide the platform for a big, big change in how the industry is approached by illustrating clearly what the industry is and what the industry needs.
If you missed us at Quirk’s, you can watch the presentation below:
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At VisionsLive, we are committed to helping businesses harness the power of streamlined data collection. By integrating our advanced platforms into your research strategy, you can stay ahead of the curve and make decisions that drive success. Contact us today to learn more about our services or to request a demo of our systems in action.
