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Live Text Chats & Focus Groups

Engage, Explore, Excel: Elevate Your Insights with Text Chat Focus Groups & In-Depth Interviews

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Advantages of Text Chat for Qualitative Research

Unlike the travel required for in-person work or the technical requirements involved in webcam focus groups, text chat lowers the bar of entry for both researcher and participant and speeds up the research process. In short, it is the fastest and most effective way to gather qualitative insights.

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Enhance your research capabilities with essential features including customisable whitelabeling, a secure client backroom, snap polls, unique watermarking, heatmaps, interactive whiteboards, breakout rooms, comprehensive reporting, and data anonymisation tools.

Whitelabelling Options Available

Secure Backroom for Clients

Run Snap Polls

Unique Watermarking Feature

Heatmaps and Interactive Whiteboard

Breakout Rooms Available

Comprehensive Reporting and Transcripts

Data Anonymisation Tools

Social, Familiar and Intuitive!

Accessed across all devices including smartphones and tablets, our Text Chats allow you to engage and interact with your respondents in real time in an environment that is socially friendly, familiar and intuitive.

Allow your respondents to interact with the stim using polls, heatmaps and the interactive white board.

Use the text chat function and get immediate replies and responses from your respondents and client observers.
Run multi-country, multi-language studies with respondents in a social friendly, familiar and intuitive environment for one on one discussions, or for groups with up to 30 respondents.

When Should You Use It?

Any time! But its value shines:

  • For fast-flowing groups when you need top of mind responses
  • With sensitive topics where anonymity and uninfluenced responses increase engagement
  • For projects with tight deadlines and budgets
  • With any recruitment segments that require convenience and simplicity
  • In regions with limited internet bandwidth
  • For deploying multi-country, multi-language studies efficiently and consistently

Concept Testing Tool / Heatmap+

Easily test any kind of digital image document with Heatmap+, and get rich feedback and commenting linked to specific points and areas of your image. Easily spot the differences in opinions between segments, see focus areas and understand where changes need to be made.

Discuss, Probe and Engage

Require a whiteboard response or a text response. Get respondents to upload images, videos, and audio. Present and view any kind of rich stimuli – video, audio, images, polls, interactive whiteboard tasks, and more. Truly empower your researchers with this dynamic bulletin board platform.

What Do You Give Up with Text Chat?

Nothing! You still get in-depth insights from a real-time discussion, a backroom for clients and colleagues to participate, and the rich engagement that comes with white board exercises and multimedia stimuli. Plus, you get:

  • Flexibility to run 1-on-1 discussions, or up to 30 respondents at a time
  • Live moderator interaction with both participants and client observers
  • On-the-fly polling for quick reads and data gathering
  • Instant transcripts for fast analysis

Supported by Industry Experts

We have an in-house Project Success Team that’s with you, or behind the scenes every step of the way, to make sure that every project you do with us is a complete success.

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