Online Qualitative Research
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V+ Live Text Chat Focus Groups & In-Depth Interviews

Unlike the travel required for in-person work or the technical requirements involved in webcam focus groups, text chat lowers the bar of entry for both researcher and participant and speeds up the research process. In short, it is the fastest and most effective way to gather qualitative insights.

Advertising research

Brand research

Website evaluations

Product evaluation

Service evaluation

Testing business ideas

Business start-up research

Consumer groups

You Asked, We Listened!

Here are some of the latest features available now:

Familiar, simple and inviting messenger style layout.

New quoting feature allowing you to reference past messages in a fast flowing chat environment.

Accessibility – Can run sessions across all devices including smartphone and tablets.

Enhanced moderator features, including private notes and commonly used probes library.

Live respondent activity scores to measure participation levels.

Customisable respondent profile fields visible to moderators in live sessions.

Improved poll results and randomization to eliminate order bias.

Create, run and present heatmap exercises.

Embed videos onto the whiteboard allowing moderators to probe respondents throughout watching a video.

When Should You Use It?

Any time! But its value shines:

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For fast-flowing groups when you need top of mind responses
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With sensitive topics where anonymity and uninfluenced responses increase engagement
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For projects with tight deadlines and budgets
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With any recruitment segments that require convenience and simplicity

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In regions with limited internet bandwidth

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For deploying multi-country, multi-language studies efficiently and consistently

What Do You Give Up with Text Chat?

Nothing! You still get in-depth insights from a real-time discussion, a backroom for clients and colleagues to participate, and the rich engagement that comes with white board exercises and multimedia stimuli. Plus, you get:

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Flexibility to run 1-on-1 discussions, or up to 30 respondents at a time

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Live moderator interaction with both participants and client observers
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On-the-fly polling for quick reads and data gathering

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Instant transcripts for fast analysis

Simple, Effective and Powerful.

Text Chat Focus Groups are a simple, effective & powerful tool to:

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Quickly validate designs, concepts, products, services and brand opinion

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Create interactive discussions with polling, video, images and text

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Eliminate travel and expensive support required

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Easily filter ‘white noise’ from respondents

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Include group observers at key points

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Get direct answers to very direct questions

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Access instant transcripts and reports
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