The collaboration of 2 innovative qualitative research businesses brought about a highly thought provoking and detailed insight into the world (literally) of dogs.
See the Case Study video for the full report.
The VisionsLive online platform afforded Think Global Qualitative an opportunity to see how mobile-enabled technology would work in a truly global team of qual researchers across 5 continents.
The detailed case study includes:
• The objectives and target audience
• The logistics of a multi-country immersion for insight
• An inside look at the mobile diary, roles and unexpected insights
• Online discussion forum for multi stage idea building
Ilka Kuhagen from Think Global said “We are delighted to be shortlisted for this prestigious award with VisionsLive after all the hard work that went into the study.”
The MRMW Awards 2015 take place in New York next month on the 20th May.
A pre-formed set of questions that runs over several days or weeks
A realtime freeform/guided chat room, typically 1 to 2 hours long