Innovation jargon: it’s what’s for breakfast. But this breakfast is a little bit like eating at Waffle House. You want some cheese on your hash browns? You’ll have to say,… The post Cracker Jack Gems of Innovation Jargon first appeared on GreenBook.
Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Market research and marketing nomenclature… The post Moving Away from a Narcissistic Market Research Model first appeared on GreenBook.
Have you ever thought about the future of geospatial analytics in an increasingly AI-driven world? Join us for an enlightening conversation with Clara Mundia, Ph.D, a talented geospatial analyst and… The post Mapping the Future: Geospatial Perspectives with Clara Mundia first appeared on GreenBook.