Run advertising and brand communications development testing, quickly and in-depth.
Work on new product, marketing and service concepts together with the consumers they are targeted for.
Ethnographic Research Design Tools
Observe and gain insight to consumers behaviour in specific settings - naturally and in their world.
In Depth Interview Qualitative Research
Asking questions that elicit depth of information in a one-on-one setting.
Community Focus Groups
Long-term research insight for either tactical or strategic projects.
Mystery Shopping Research
Insights into the extent to which a company is delivering on its brand promise at the point of interaction with its customers.
Online Focus Groups
Bring a group of people together in minutes no matter where they are in the world.
Ethnographic Qualitative Research Design
Research Software for Ethnography
Our mobile and online tools allow you be anywhere at any time. Observe and gain insight to consumers behaviour in specific settings - naturally and in their world.
Back to the Basics
Marketing research started out with researchers heading into homes and sitting down with respondents around their dinner table. Ethnography is all about getting into the world of the respondent. And with online qualitative tools, getting there is easier than ever and allows researchers to overcome the cost and time constraints of traditional field research methods.
What's in the Cupboard?
Applying online platforms to ethnography helps avoid significant levels of intrusion. Some topics of discussion may be potentially sensitive--utilizing online and mobile methods allows for some physical distance between the researcher and respondent, while allowing the respondent to remain comfortable in their own environment. The goal is more natural insight into people's everyday lives.
While I'm Thinking About It...
Mobile and online ethnographic tools allow respondents to capture things in the moment--audio, video, pictures, text--that can be accessed by researchers later. Even without physically being in the environment, researchers can garner "live" insights that enhance the ethnography.
8 March, 2016VisionsLive decided in late 2015, to carry out an un-commissioned piece of research to use as a case study for the online qualitative approach. ... More
Great Insight on Insight
5 February, 2016This past week had the great and good of qualitative research have been logging in and signing up to the Festival of NewMR 2016. ... More
Hours of Operation for the Festive Season
18 December, 2015The VisionsLive team would like to wish you a very merry Christmas and reassure you that we will still be around to assist you with your projects and support queries. ... More
Arabic Text Chat Focus Groups
30 November, 2015VisionsLive has released yet another new training video, this time in Arabic. The customer help video is the latest to complement the Text Chat Focus Group guides that the company released in September. ... More
Unlock the Power of Text Chat Focus Groups
23 September, 2015Online qual research platform provider, VisionsLive has released a new training video and an accompanying guide which will encourage researchers to use text chat focus groups to gain insight more quickly, easily and with less expense.