Visonslive lets you run advertising and brand communications development testing, quickly and in-depth. Access respondents from the right audience fast, no matter where they are in the world. Get the feedback you need to better understand and segment them, gather and respond to their reactions to creative concepts - video, print, images, copy and more, and get the insight you need fast.
International and Cultural Differences
The goal for this type of ad testing methodology is to measure the messaging, effectiveness, and other perceptions that may or may not be apparent of the advertisement, before it's deployed in the real world, and large ad budgets are sacrificed. Our software allows for a systematic approach to this type of advertisement testing to be scaled and replicated across entire product lines and brands. Whether it's top decision makers in Japan or teens in the UK, feelings and interpretations can differ wherever you go in the world. Make sure that your ad informs and sells rather than offends or misleads. With our V+ Ad Testing Market Research tools, you can develop a campaign, measure the awareness of the campaign and track its effectiveness over time. Stop wasting advertising spend. Pragmatic advertising testing before the campaign launch can help surface new benefits/costs previously overlooked, and help you to sell more products or services.
Don’t just hope for the best when making contextual changes to images, copy or audio. Very often humor, irony and the juxtaposition of words is not universally understood, and ad testing will reveal these potential and hazardous issues. This allows you act on potential pitfalls before its too late. We all put so much effort into these campaigns, yet forget to acknowledge the value of testing each ad's copy, imagery, colors...etc in front of a test audience. We made this process simple with our advertising testing tools available across mobile, desktop, and tablet devices, enabling you to conduct ad research on the go.
"The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company did not discover until after thousands of signs had been printed that the phrase means "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect. Coke then researched 40,000 Chinese characters and found a close phonetic equivalent, "ko-kou-ko-le," which can be loosely translated as "happiness in the mouth."
"In Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi Generation" came out as "Pepsi will bring your ancestors back from the dead."
Ad Development and testing has never been easier with our V+ market research tools. It encompasses an entire suite of tools for conducting online focus groups, bulletin boards, mobile qualitative research, and tools for ethnographers. Contact us today for a free demo of our software.