Run advertising and brand communications development testing, quickly and in-depth.
Work on new product, marketing and service concepts together with the consumers they are targeted for.
Ethnographic Research Design Tools
Observe and gain insight to consumers behaviour in specific settings - naturally and in their world.
In Depth Interview Qualitative Research
Asking questions that elicit depth of information in a one-on-one setting.
Community Focus Groups
Long-term research insight for either tactical or strategic projects.
Mystery Shopping Research
Insights into the extent to which a company is delivering on its brand promise at the point of interaction with its customers.
Online Focus Groups
Bring a group of people together in minutes no matter where they are in the world.
Advertising Testing and Research Tools
Qualitative Research Ad Development
Visonslive lets you run advertising and brand communications development testing, quickly and in-depth. Access respondents from the right audience fast, no matter where they are in the world. Get the feedback you need to better understand and segment them, gather and respond to their reactions to creative concepts - video, print, images, copy and more, and get the insight you need fast.
International and Cultural Differences
Whether it's top decision makers in Japan or teens in the UK, feelings and interpretations can differ wherever you go in the world. Make sure that your ad informs and sells rather than offends or misleads.
It's the Total Package
Don’t just hope for the best when making contextual changes to images, copy or audio. Very often humor, irony and the juxtaposition of words is not universally understood and ad testing will reveal these potential and hazardous issues and act on them before its too late.
Do They Feel It?
Use VisionsLive to have a few conversations with the right people, and avoid the following snafus; "The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company did not discover until after thousands of signs had been printed that the phrase means "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect. Coke then researched 40,000 Chinese characters and found a close phonetic equivalent, "ko-kou-ko-le," which can be loosely translated as "happiness in the mouth." Or this one... "In Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi Generation" came out as "Pepsi will bring your ancestors back from the dead."
8 March, 2016VisionsLive decided in late 2015, to carry out an un-commissioned piece of research to use as a case study for the online qualitative approach. ... More
Great Insight on Insight
5 February, 2016This past week had the great and good of qualitative research have been logging in and signing up to the Festival of NewMR 2016. ... More
Hours of Operation for the Festive Season
18 December, 2015The VisionsLive team would like to wish you a very merry Christmas and reassure you that we will still be around to assist you with your projects and support queries. ... More
Arabic Text Chat Focus Groups
30 November, 2015VisionsLive has released yet another new training video, this time in Arabic. The customer help video is the latest to complement the Text Chat Focus Group guides that the company released in September. ... More
Unlock the Power of Text Chat Focus Groups
23 September, 2015Online qual research platform provider, VisionsLive has released a new training video and an accompanying guide which will encourage researchers to use text chat focus groups to gain insight more quickly, easily and with less expense.